Modernization Trace For Digital Marketing

Digital marketing is the latest trend and the newest strategy to elevate the brand of a particular service or a product. We already have a hint about digital marketing, SEO, keywords, website traffic, and so on. In this article let us know about the technological innovations implemented in digital marketing.

Digital marketing is the latest trend and the newest strategy to elevate the brand of a particular service or a product. We already have a hint about digital marketing, SEO, keywords, website traffic, and so on. In this article let us know about the technological innovations implemented in digital marketing. Based on the current circumstances, experts have designed the process that enhances a company’s online rank. The strategies designed through digital marketing is to trick the google analytics and make a website to reach the top position. In addition to traditional approaches, there are also technologies available which automate the activities and thereby reduces the human efforts.

The digital marketing technological innovations are:

  1. Augmented Reality- This is one of the emerging technologies that use digital approach to overlay message through image, video, and text. The implementation of Augmented Reality (AR) can be viewed through smartphones. To uncover additional information regarding the particular product for customers AR benefits. A “wow” factor can be added to a product that increases the popularity among the users. Customers who are technology freaks and people who want to update will definitely get attracted to AR marketing. The AR has become the bridge between conventional and modernized digital marketing campaign.
  2. Chatbots-Customers always demand a salesperson to clear all their queries about the product they are planning to buy. In the case of the online platform, expertise has come up with a virtual salesman who can reply to the customer queries. The online virtual salesman is referred to as chatbots. Chatbots have rolled digital marketing to the next level by engaging the customers by replying to their query. Chatbots run through artificial intelligence and thus enhances the customer service.
  3. Voice Search- People nowadays are becoming lazy and opting for newer ways for every activity. Now rather than typing in search engine people are commanding to the device to perform searches. According to a survey, more than half of teens are using voice search. Business obviously has to adopt a new strategy to meet the changing needs of the customers. Voice search directly effects on digital marketing strategy and inevitably affect business.

We can never judge how technologies rule each sector in the world, the technology which provides great benefit for the organization might remain outdated the very next day. It is better to update with current trends and adapt the latest technologies before it overpowers your business

A Custom Wristband Can Be The Most Effective Marketing Tool

The most strategic part of any business is marketing and advertising. It must be planned appropriately, most effective, reach to maximum people, provide optimal mileage and at the same time cost effective, if not inexpensive. The primary objective of marketing is to let each and everyone know about your product and services. Ideally, marketing takes up a huge chunk of the business budget, and therefore it is important to invest in newer ideas of marketing. What else can be more effective than a stylish wrist band as a proper marketing tool? It will not only help in your business promotion but will also pay high dividends in returns in several other domains as well.

The cost factor:

Made popular by Lance Armstrong in the 2000s, the customised wrist bands have proved to be the most effective and widely popular element to invoke interests in people instantly. Whether it is to create awareness for breast cancer or to promote a new product you have launched, these wristbands will provide you with a higher return on your investment. This will be the most cost-effective way to reach to hundreds and thousands of people. The cost of purchase even if you customise it according to your need will not burn a hole in your pocket. You will not need to spend more on its distribution as you can distribute it easily as a giveaway along with your product.

Create more visibility:

Customised wristbands are much more visible than any other promotion tools. This is not only due to the fact that it is easy to wear and carry but also for the fact that the wrist of a person is almost always visible as all have to work with their hands. When an onlooker sees your company’s wristband in someone’s hand, it will automatically invoke interest. It is highly likely that the onlooker will ask the wearer about your company thereby facilitating ‘word of mouth’ marketing campaign which is supposed to be the best and most reliable form of business marketing.

Trendy way to reach out:

A person wearing a personalised wristband can visit any place on the planet, theoretically. This means it will create a brand presence almost everywhere and infinite. The person will help your brand to cross borders and boundaries, oceans and mountains travelling far and wide wearing your company’s wristband all the time. The most significant part of promoting a business through wristbands is that you can be trendy and creative as much as you can. You can think out of the box and make it witty and humorous, quirky and unique. Apart from being trendy, this will help in initiating a conversation between people thereby promoting your brand through the band. Many will even buy the band simply because it is trendy giving you a dual benefit of generating revenue along with the business promotion.